The See America campaign redefined local travel as patriotic and a cornerstone of US national identity. They explicitly urged viewers to, See America, but they also asked that we re-see America as a land capable of providing sustenance and a rebirth of spirit. This spirit was a resource the nation badly needed in its struggle during trying economic circumstance. 

These posters typically promoted visiting America’s natural wonders and the country’s national parks like Arches National Park in Utah featuring weathered natural sandstone arches, and the Carlsbad Caverns in New Mexico filled with magnificent stalactites and
stalagmites.