GOLDEN AGE OF RAILROAD TRAVEL

Destination Yosemite National Park on the Southern Pacific. Circa 1924.

This 1924 travel poster, painted by Philip Little, promotes travel to Yosemite National Park on the Southern Pacific Railroad.

The poster titled Yosemite National Park - Roughing It! Southern Pacific uses vibrant colors and imagery to depict Yosemite in 1924. 

Shows two women and man in clearing. One woman is feeding a bear cub, Yosemite Falls appears in background. Roughing it De Luxe, Trail-Riding, Hiking, Fishing and an opportunity to commune with Nature in her grandest Palaces. For excursion fares & train service, ask agent, Southern Pacific."

Founded in 1865, the Southern Pacific Railway played a pivotal role in shaping California’s development. It connected rural towns to major urban centers, allowing farmers and businesses to transport goods more efficiently. The railroad also encouraged the growth of tourism, bringing visitors from all over the country to explore California’s natural beauty, such as Yosemite National Park and the Pacific Coast. 

The Southern Pacific Railway used travel posters more than other railroads for advertising. As the 1920s progressed, Southern Pacific management gradually came to the realization that their line's advertising would be more effective if it focused on a single memorable theme … California's romantic appeal.

The poster image has been archivally scanned and enhanced. We offer this Museum Quality Giclée Reproduction Print.


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Heritage Prints FAQ

Heritage Prints preserves America's visual history through museum-quality reproductions of rare historical prints. We carefully restore and reproduce prints from the historic Buffalo River Library collection and other prestigious institutions, maintaining their authentic character while making them accessible to contemporary homes.

Each print carries forward its own journey - not a mass-produced replica but a faithful representation of American moments captured in time. From sporting life to rural traditions, these prints connect today's homes to authentic American experiences.

Our Heritage Prints honor the time-worn character that only decades can create. We preserve the yellowed paper patina, subtle corner creases, and marks and thumbtack holes where these pieces once hung - all elements that give historical prints their authentic voice.

Unlike typical reproductions that sanitize imperfections, we deliberately maintain these marks of time. The subtle aging, texture variations, and authentic patina make each Heritage Print a window to America's past rather than just a picture on your wall.

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We begin with authentic historical prints from our Buffalo River Library and collaborate with museums and prestigious institutions to obtain archival scans. Our careful restoration maintains each piece's essence - enhancing visibility while preserving the authentic aged character that makes these prints special.

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Frame specifications:

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