GOLDEN AGE OF RAILROAD TRAVEL
Destination Yosemite National Park on the Southern Pacific. Circa 1922.
This 1923 travel poster, painted by Maurice Logan, promotes travel on the Southern Pacific Railroad to Yosemite National Park. The image shows woman on horseback in foreground, eagles at left, and Half Dome in the background.
Founded in 1865, the Southern Pacific Railway played a pivotal role in shaping California’s development. It connected rural towns to major urban centers, allowing farmers and businesses to transport goods more efficiently. The railroad also encouraged the growth of tourism, bringing visitors from all over the country to explore California’s natural beauty, such as Yosemite National Park and the Pacific Coast.
The Southern Pacific Railway used travel posters more than other railroads for advertising. As the 1920s progressed, Southern Pacific management gradually came to the realization that their line's advertising would be more effective if it focused on a single memorable theme … California's romantic appeal.
The poster image has been archivally scanned and enhanced. We offer this Museum Quality Giclée Reproduction Print.
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