GOLDEN AGE OF RAILROAD TRAVEL

Destination Tahoe Lake Region on the Southern Pacific Railway. Circa 1927.

This vintage travel poster was created by Maurice Logan in 1927 to promote Lake Tahoe tourism via the Southern Pacific Railway. The image shows a man and woman standing atop ridge overlooking the Tahoe region. Lake Tahoe is visible in background, with a series of lakes in foreground.

The Southern Pacific Railroad operated a train line to Lake Tahoe, California from 1926 to 1943. The railroad was a major factor in the tourist boom that continues to benefit the area today. During 1927, this poster was designed by Maurice Logan.

As early as 1923, Maurice began designing posters for the Southern Pacific Railway. By the late 1920’s, Logan’s palette increasingly emphasized the brilliant colors emblematic of the California landscape. He made increasing use of the impasto technique, applying heavy, textured swirls and strokes of oil paint to achieve depth and contrast.  

Founded in 1865, the Southern Pacific Railway played a pivotal role in shaping California’s development. It connected rural towns to major urban centers, allowing farmers and businesses to transport goods more efficiently. The railroad also encouraged the growth of tourism, bringing visitors from all over the country to explore California’s natural beauty, such as Yosemite National Park and the Pacific Coast. 

The Southern Pacific Railway used travel posters more than other railroads for advertising. As the 1920s progressed, Southern Pacific management gradually came to the realization that their line's advertising would be more effective if it focused on a single memorable theme … California's romantic appeal.

The Original Vintage Poster which hangs in the Buffalo River library, has been archivally scanned and enhanced. We offer this Museum Quality Giclée Reproduction Print.

$75.00
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Heritage Prints preserves America's visual history through museum-quality reproductions of rare historical prints. We carefully restore and reproduce prints from the historic Buffalo River Library collection and other prestigious institutions, maintaining their authentic character while making them accessible to contemporary homes.

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